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How to Choose the Right SEO Firm for Your Industrial Business

Choosing the right SEO firm is more than a matter of price. It's important to choose an SEO firm that is qualified in all aspects of search engine optimization: keyword research, SEO copywriting, web design and coding and off-page SEO.

At the same time, you'll want to work with an SEO firm that sets reasonable expectations. Search engine optimization is not a quick fix. It can take several months for optimized content to earn top positioning on Google. If you are being told differently or are talking with someone who can guarantee top placement, then question the vendor about their methods; they could be doing something that actually could get your site penalized or banned.

Search engine optimization is a long-term commitment to Internet marketing. Although your SEO firm likely will complete much of the work in a relatively short amount of time, there is continuing effort that must occur for your site to earn and maintain higher placement.

Search engine optimization is a long-term commitment to Internet marketing.

Here's a list of questions to ask that will help you choose the right SEO firm for your industrial business:

Questions to Ask Prospective SEO Firms

  • How will the SEO firm determine which keywords will be the target of your optimization efforts? Research is an important element to SEO success. If they don't have a research program, your project likely will not be successful.
  • Will the SEO program include an analysis of your site's design, navigation, coding, content and incoming links? A good SEO firm will be able to provide you with recommendations on improving other areas of your site that either affect search engine placement or the site visitor's experience. If they don't, well you know what they say about putting lipstick on a pig….
  • Will they also analyze your competitors' sites to determine what sites in your industry are performing well and why?
  • Will the SEO firm be writing your content or will they work with existing content? If the firm does not have someone who specializes in SEO copywriting, look elsewhere. This is too important an aspect of SEO not to have an SEO copywriting specialist.
  • Does the SEO vendor have an off-page SEO strategy for your site and the ability to promote your site through content on appropriate third-party sites?
  • Ask prospective SEO firms to scope out how they would optimize your site. What on-page and off-page tactics will they be using? This will give you the best way to make an apples-to-apples comparison on pricing from competing SEO firms.
  • Ask for references, and check them.
  • Ask for samples of successful results in the major search engines.
  • Ask bidding SEO firms how long they have been in business, who will be working on your project and what type of Internet marketing experience they have.
  • Ask how many pages they will be optimizing for the price they have quoted.
  • How will your site be monitored and maintained over time, and what reports will you receive to measure your progress?

Want to ask Pilot Fish these questions to see if we're the right SEO firm for your company? Contact Pilot Fish at 877-799-9994 ext. 2104.

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