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SEO for Latin American countries requires a Spanish website

When Total Grinding Solutions Inc., a centerless grinder manufacturer in Warren, Mich., was launched in 2014, company executives knew that their well-built, handsomely priced centerless grinding machines would be ideal for foreign markets, especially Latin American companies.

The company has been committed to doing SEO the right way, so, upon Pilot Fish's recommendation, TGS agreed to have us build them a Spanish-language version of their website (Rectificadora sin Centros de TGS), hiring a professional translator to provide technically accurate translated content for its centerless grinder pages.

The new site was launrectificadora sin centrosched in mid-July, and early results have  affirmed the value of this strategy of targeting foreign markets with a website in their native language. In May, a little over a month prior to the site’s launch, the company had 70 sessions from a variety of Latin American countries, and one visit from Spain.  But, its sole Spanish-language landing page was viewed only 7 times in that period, so site visitors were more likely using the Google-translated version, which likely would not have provided entirely accurate translations for the more technical portions of the site, like the centerless grinder specifications page (especificaciones de la rectificadora sin centros TGS-CL-6020).
With the launch of the new Spanish website, traffic from Latin American countries and Spain was 24 percent higher in the first month, and the number of pages viewed soared nearly 300% to 225 Spanish-language pages viewed vs. 7 in May.
 
With the launch of the new Spanish website, traffic from Latin American countries and Spain was 24 percent higher in the first month, and the number of pages viewed soared nearly 300% to 225 Spanish-language pages viewed vs. 7 in May.  
 
Mexico is now the third highest country of origin among the site’s visitors, accounting for a little over 5% of the site’s overall (English and Spanish) traffic.  All Spanish-language countries combined now account for 17 percent of the site’s traffic, just 30 days after the launch of the Spanish site.
 
The company now is working with Pilot Fish to develop off-page content marketing and link building that will help build additional awareness of and traffic to the new Spanish language site, plus improve SEO. It started by translating an existing Slideshare presentation (TGS CNC rectificadora sin centros).
 
 
For practical business solutions to Internet marketing problems, contact Pilot Fish, the experts in industrial website design and SEO.

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