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Improve Your Site’s Speed to Earn Higher SEO Rankings

You can greatly improve website performance by following a few steps to reduce the impact of those items on your load time.

In recent years, Google has expanded its search algorithm to include technical factors that measure site performance and usability, and it continues to increase those standards. Site speed has become important enough to Google that it now provides a tool where you can see how well your site performs and obtain recommendations from the search giant on improving its performance. 

Improving site speed helps your company in two important ways:  1) It can boost your search engine rankings, and 2) it gives your site visitors a better overall experience, which may lower bounce rate and encourage visitors to spend more time clicking through your site.

Running a Google PageSpeed Insights evaluation on your website will most likely reveal some commonly known problems. Here is a list of those usual suspects and some recommendations and tools to help you boost your score.

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