First of all, if you’re creating and posting new content anywhere online about your corporate website, let me extend to you an earnest, well-deserved congratulations on your content marketing efforts.

Whether you’re posting on sites like LinkedIn and YouTube or adding new content like case studies, news releases and blogs to your own website, every bit of content marketing will help your B2B SEO. We’ve found that our clients who regularly add content see the most improvements in their search engine rankings.

But …

You’re leaving a lot on the table if you’re not implementing basic B2B SEO tactics with each new piece of content to perform well on the search engines.

Why go to the trouble of creating content and then not giving it every chance to be found in online searches? It’s like creating a great radio commercial and never mentioning your company’s name – a lot of your hard work and your company’s resources spent without generating any new business.

I recently decided to put to use some of the SEO software tools we regularly utilize when working on keyword research for our clients’ sites or when optimizing their websites for SEO.

I typed in what I thought are basic SEO questions that a lot of business owners regularly wonder about when faced with the prospect of trying to improve their website’s rankings on Google:

• “What is search engine optimization?”  
• “What does ‘SEO’ mean?”
• “How does SEO work?”
• “What’s the definition of SEO?”
• “How do I choose the best SEO company?”

I was amazed at the number of keyword combinations surrounding “search engine optimization” or “SEO” – tens of thousands of Internet users type in more than 10,000 different queries each month to get info on these types of questions or to learn how to implement SEO.

And, it’s not surprising. SEO, especially when it comes to optimizing a website for Google, has become extremely complicated in the last several years. Google now uses 200 factors to rank websites, and continues to modify its algorithm to weed out spammy sites and generate the best possible results for its search engine users.  Last Fall, Google announced that its search engine algorithm now incorporates what it calls “RankBrain,” the use of artificial intelligence to help sort through the billions of web pages to determine how websites should be prioritized and ranked.  It’s so complicated that even Google engineers admit they don’t really understand it.