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SEO Tricks: Is There a Simple Path to Page 1 Google Rankings?

On a fairly frequent basis, we’re contacted by folks who would like to find out “what’s wrong with their site,” which had been performing well on Google until a few years ago.

The simple SEO tricks that previously generated Page 1 rankings on Google aren’t working anymore. The assumption is that someone, a web developer or rogue employee, did something wrong and there’s a simple fix that we can provide to bump the site back to its prior Google rankings.  Or, they understand that Google has made updates to its algorithm, so they want to get the new SEO tricks that will improve their site’s performance.

Unfortunately, in most cases, we find ourselves to be the bearers of bad news.

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